Lagonda All-Terrain Concept

Aston Martin has been recognized for its performance cars, but as the transportation industry transitions to an all-electric future, the business has been trying to figure out what the new Lagonda brand will mean for Aston Martin. I believe my skills as a young professional designer have enabled me to reimagine the Lagonda All-Terrain Concept with an emphasis on the performance SUV’s journey-driven comfort. My designs are geared toward enhancing the consumer’s experience through the lenses of material-driven design because of my expertise in spatial experience design and my multifaceted CMF skills. My CMF palettes for the Lagonda seek to establish a logical journey while upholding opulent workmanship within a net zero narrative. My designs will uphold Aston Martin’s mastery while advancing the Lagonda brand toward a CMF luxury experience.